How to Create Content Your Audience Will Want to Share


Content marketing is one of the most potent forms of online communication. Producing articles, videos and graphics give you a chance to showcase your expertise in an area and establish yourself as an authority. However, if your items aren’t on topic, you risk losing your audience and any chance to make posts viral. 

In a survey of more than 1,200 marketers from 39 different countries, researchers discovered about 77% of respondents had a content marketing strategy. However, only 9% felt the plan was an excellent one, and 38% felt their content marketing was only average. The study showed that a lot of professionals still aren’t sure what their audiences want.

You can get ahead of the crowd by creating content your audience needs and wants to share. There are some specific things you can focus on that will up the odds of your digital assets going viral. 

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